Hello

Hi, I’m Rachael, the founder of EdgePoint Strategies. 

I help business owners grow with confidence by bringing clarity, structure, and calm to the way their businesses run. 

With more than 30 years of experience across global corporate organisations, I bring a deep understanding of strategy, operations, and commercial decision‑making, paired with real‑world insight gained from owning and operating my own bricks‑and‑mortar business. 

I created EdgePoint Strategies to work closely with business owners and leadership teams who know their business has something valuable to offer but feel weighed down by growing complexity. When systems haven’t kept pace, processes feel heavy, or you’re carrying too much yourself, I focus on creating practical solutions that make day‑to‑day operations lighter and more manageable. From project management and sales support to marketing, partnerships, and operational systems, I help bring all the moving parts together, so your business runs smoothly behind the scenes.